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E-commerce, Why Use It?

Over the past few years, especially during the pandemic, e-commerce has helped give businesses the traffic and customer base they seek. It has helped businesses connect and maintain customer loyalty by providing an effortless and accessible way for customers to shop with them. As the holiday season comes close and more people begin their holiday…

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BusinessPerspective and TipsSocial Media 5 Tips on Driving Your Social Media Engagement

Ready, Set, GO! The Social Media Race

It has always been a race to drive engagement between customers and your brand on social media. Live streaming and ephemeral content becomes more and more popular as the way people consume content changes. The race isn’t over yet! Dominate social media by improving the way your customers see your company. Take advantage of the…

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BusinessMarketingPerspective and Tips 5 Tips for Your 2021 Marketing Strategy

New Year, New Marketing Strategy

Oh, those pesky New Year’s resolutions – some people believe in them and make them work; others say it’s just another day. But when it comes to your business, it’s essential to consider an annual plan – what you hope to achieve this year and how you’ll get there. The reality is 2021 is here,…

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Perspective and TipsSocial Media

Spelling errors in an autocorrect world

Spelling bee champions have it easy. They just need to spell one word right and they are deemed correct. They can even ask somebody else to use their word in a sentence and know absolutely nothing about grammar or punctuation themselves. When it comes to posting content online, spelling and grammar is important, but it…

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InfographicsPerspective and Tips

Comparison on Content Quality

This is a science driven comparison between our very own content that we produce and everybody else’s work.  As you can clearly see by this scientific chart, driftpoint media does produce superior advertising and media content. THE TRUTH Our friend Tom, at Tango Charlie Apparel posted up a similar comparison chart for his products. This…

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Driftpoint Life

Summer in Upstate New York

Summer comes quietly to New York, then explodes and spreads like wildfire. We burst barefoot from our homes when the mercury hits 60 degrees. The clocks were set ahead months before by a solitary hour, and yet, as if by magic, the days expand, light flickering on the horizon well into the evening. Sunsets boast…

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Driftpoint News

Waterski great Andy Mapple dead at 52

This past weekend, the waterski community lost a legend.  At the age of 52, Andy Mapple, the most renowned waterskier of all time, passed away.   To summarize the career Andy Mapple had, would be to summarize his life.   Every sport has a legend, and Andy Mapple achieved that level, many times over. Career Highlights…

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