Remote work – it’s the buzzword of the moment. Over the past few years, working from home (WFH) has become the norm for many people. For obvious reasons, the COVID-19 pandemic kick-started its popularity. Since then, WFH has become quite sought-after, especially among Gen Z-ers and Millennials, and the idea of the digital nomad has become more enticing.
But the remote workplace existed even before the pandemic (I swear). Driftpoint Media had established this model for our business long ago – one that hasn’t relied on a physical office. A team of remote employees has always run our business and we’ve recently expanded our reach. A few months ago, our employees were mostly situated in the Rochester, NY area and its suburbs, but lo and behold, we’ve now touched down in Delray Beach, Florida. Palm trees, sunshine, beaches, and water sports? Yes, please!
Remote working turned out to be a fantastic decision for our company. We’ve experienced many benefits with this setup and believe we provide a better service to our clients. Here’s why:
Unlike most traditional businesses, the costs of a physical office don’t affect us. There are so many expenses related to owning or renting a physical workspace. We save a lot of money by avoiding a lease, energy bills, cleaning, and other expenditures. Our employees also don’t need to spend money and waste time commuting to and from work. The cost-cutting translates into more affordable rates for our clients. Still, there is no compromise in quality, efficiency, and value.
We are a creative agency, so our employees are more productive and inspired when they’re not stuck with strict office hours. With their preferred schedules, they are a lot more efficient and able to think “out-of-the-box.” They are also more likely to deliver quality work within the allotted deadline. And no burning out with long office hours in a boring, drab cubicle. As the Florida resident employee, I’ll take working oceanside under the peeking sun and rolling clouds over being quarantined in a dingy gray box facing the company parking lot every. single. day.
It might seem counter-intuitive, but communication can improve when people are apart. At times, being in the same room to discuss issues and share ideas can be needed (and we do this from time to time). Who doesn’t like a little one-on-one with an actual human being? On the downside, it might lead to time wastage and a lack of diverse perspectives.
WFH means we embrace a leaner approach to communication. Our team is often more concise and to-the-point when it comes to sharing ideas, design concepts, and more. From New York to Florida, our flow is more flexible, intuited, and fast-paced than ever.
At Driftpoint Media, we’ve proven the fantastic potential of remote working. Don’t believe us? Give us a try with your next marketing project. We’ll show you how we do it better.