I get asked this question every once in a while.
Why is Driftpoint Media called Driftpoint Media?
Let’s just say, some ideas just pop into my head and this was not one of them. It took me a long time to find the perfect name for a company. I wanted to feel strong about branding a company that was going to be representing myself.
Knowing the recipe was going to be a combination of words, I started with the passions I have in life, outside of digital marketing. Those passions would resemble a balance between auto racing and waterskiing. Hundreds of combinations were formed all representative of words from those main interests finally settling on drift, which turned into driftpoint.
In the context of auto racing driftpoint becomes that point on the track where the car breaks traction and starts drifting sideways in a turn. Which is really fun by the way.
In the context of waterskiing driftpoint represents a place on a lake. It isn’t specific to one lake, though it was inspired by some amazing friends in the Adirondack’s who have what may be the most perfect place on the planet. They appropriately live on Paradise Point, which has been the source of so much inspiration and creativity to make this company happen.
So while we intend to bring some great ideas and resources to other companies, don’t be surprised to see our camera wander towards race cars and lakes in mountains as that defines the passion that keeps things moving around here.