Embedded in our company culture is the concept of mandatory escapes from work.
It has been a busy year at Driftpoint Media. When things are at the peak of getting busier it is a good time to pause, step back and come back at where things are going with a clear head. At least it sounds a lot nicer to say it like that while sitting along side a lake instead of behind a computer screen.
Driftpoint Media disconnected last week to spend some time in our favorite region of this country, the Adirondacks. It was the perfect change to put some clarity on what we were doing, what we weren’t, and what we needed to do more of.
Here is a highlight of what was important to come out of that trip.
[h1 style=”first-word double-color”]Reconnect Revelations [/h1]
[h2 style=”first-word double-color”]Skillful Hands Make Light Work[/h2]
We are growing as a company and are fighting growth every ounce of the way. In an economy which makes it “challenging” to justify more full time employees for small business, Driftpoint Media has been gathering assets in the form of partnered talent, like a squirrel gathering nuts. For those people who have helped us get here, I owe a large debt of thanks.
So sit back and suck it up.
Take a line producer from the reality TV industry and let her loose on your social media process flow. It is like watching a symphony orchestra perform a classic rock song as backup. When she is not normally lining up thousands of resources to converge in one moment in time to make a TV show come together, she has been filling in to help show us how content growth comes together in the big leagues. Thank you Kirsty Robson. Yes, I know I am now in trouble for putting your photo online.
Find somebody who is decent at graphic design, and you can do things. Find somebody who is amazing at it and is receptive to ideas with little less than a nudge of guidance, and you hide them away before somebody else finds them. It is with great reserve that I reveal my thanks to Maureen Higgins, an overly talented resource which I hope to keep and bring closer into the Driftpoint family before the rest of the world steals her away.
[h2 style=”first-word double-color”]Thank You Bandwagon[/h2]
I may as well keep the thanks rolling.
Sit for 12 hours in a row working on a mental project and you realize that you stopped being productive 8 hours ago. Bring the cutest dog in the planet into your work environment, and while productivity takes a few detours, it also helps gain clarity when you have to pause, go outside for 15 minutes and chase a ball. That’s right, I am thanking the dog, which has adapted well to the driftpoint way of life and could not make a better office companion.
Wives. They are funny creatures. They either tell you to get back to work and forget all of this mumbo jumbo about running a company, or they decide to support you unconditionally. I am lucky to have a very supportive spouse who also loves having the dog around, but keeps encouraging myself and the people I work with to enjoy this thing I have built. Thanks for mowing the lawn while I keep content flowing.
[h2 style=”first-word double-color”]Drink Our Own Content Kool-Aid[/h2]
Driftpoint Media develops content for others, but don’t pause to produce it for ourselves when things get busy. Content development is the modern day marketing strategy for long term growth, we are in this for the long haul, so we are going to start sharing more. What sort of sharing? We are starting with what we are doing, what we have done, and putting out answers to help your own world of online marketing with or without us.
[h2 style=”first-word double-color”]Offices Without Walls are Possible[/h2]
I started this company with the intention of not being tied to a cubicle. The tools and the resources exist today for people to work independently, communicate effectively, and be held accountable for the work they perform. The model has been amazing and helped us tap into a talent pool of like minded professionals spanning the entire globe.
Driftpoint Media will need a corporate office someday, just to have a fancy board room table for customers. Until then, we are going to grow our regular “retreats” in order to reconnect, and bring our partners and employees along with us.
[h2 style=”first-word double-color”]Busy Pool We Jumped In[/h2]
It is a busy pool of “experts” out here. Seriously, everybody became a social media expert.
It has been utterly revealing, insulting, and inspiring to hear from so many people who are experts on a topic. It has allowed us see exactly how we do not want to be portrayed, reminded us that sometimes you have to swim against the current to get where you are going, and that our model works without us needing to wear a self proclaimed expert badge measured by the amount of followers we can muster for ourselves.
So we had a useful escape to put us back on track. Now let us know what you really want to know, and we will put it in future information to share.