2021 was the year of change. So much has happened this past year and we can all agree that change can be pretty exhausting. But it has also taught us a lot. We have shifted, adapted and modified our ways of thinking to meet these changes. THE YEAR IN RETROSPECT Shifting towards a digital…
Over the past few years, especially during the pandemic, e-commerce has helped give businesses the traffic and customer base they seek. It has helped businesses connect and maintain customer loyalty by providing an effortless and accessible way for customers to shop with them. As the holiday season comes close and more people begin their holiday…
It has always been a race to drive engagement between customers and your brand on social media. Live streaming and ephemeral content becomes more and more popular as the way people consume content changes. The race isn’t over yet! Dominate social media by improving the way your customers see your company. Take advantage of the…
Oh, those pesky New Year’s resolutions – some people believe in them and make them work; others say it’s just another day. But when it comes to your business, it’s essential to consider an annual plan – what you hope to achieve this year and how you’ll get there. The reality is 2021 is here,…
Spelling bee champions have it easy. They just need to spell one word right and they are deemed correct. They can even ask somebody else to use their word in a sentence and know absolutely nothing about grammar or punctuation themselves. When it comes to posting content online, spelling and grammar is important, but it…
This is a science driven comparison between our very own content that we produce and everybody else’s work. As you can clearly see by this scientific chart, driftpoint media does produce superior advertising and media content. THE TRUTH Our friend Tom, at Tango Charlie Apparel posted up a similar comparison chart for his products. This…
Last year I heard the best quote come out of a friend. There was a group of us were filling up concrete anchors for a water ski course and the oldest guy in the group is moving faster than everybody else to get them done. His push to finish the work was such a sight…
An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. – source wikipedia You are supposed to perfect your elevator speech to cover a few minutes of a random encounter in an elevator. While the…
Maintaining a social media presence can be overwhelming, especially when every outlet has a different layout, a different audience and different image dimensions. To make every post as impactful as possible, it’s important that the adorable kitten you posted to Facebook doesn’t have his head cut off in the thumbnail or that the special offer you’re tweeting…
It is our favorite question to ask people trying to understand what we do here at Driftpoint Media. “When was the last time you opened the Yellow Pages?” In our experience most people touch their Yellow Pages once a year to recycle them when the new book arrives. Many people have abandoned their home phone and…