Over the past few years, especially during the pandemic, e-commerce has helped give businesses the traffic and customer base they seek. It has helped businesses connect and maintain customer loyalty by providing an effortless and accessible way for customers to shop with them.
As the holiday season comes close and more people begin their holiday shopping online, broaden the horizons of your business with e-commerce!
What is e-commerce?
E-commerce (electronic commerce) is a business transaction, such as buying or selling of goods and/or services on the internet. Various types of e-commerce include B2C (business to consumer), m-commerce (mobile commerce), B2B (business to business) and C2C (consumer to consumer). Today, almost anything can be purchased through e-commerce as more people carry smart devices with them wherever they go. With e-commerce, there are no constraints of distance and time.
Why is it important?
E-commerce brings light on convenience and necessity. Take a look at Amazon, for example. With a quick search and a tap of a “Buy Now” button, you can have a product on your doorstep overnight! It has played a huge part in today’s economy by reaching more customers than traditional retail. The threat of physical store closures amidst the pandemic led small businesses to take initiative to e-commerce. It brought opportunity and range. Business is no longer limited on who you sell to, it’s who you reach.
Mobile shopping has been increasingly popular as people prefer to shop on the go. According to Indeed, about 96% of Americans can access the internet anywhere to make online purchases. Businesses with storefronts are now developing applications specifically for the use of online shopping. Features like image shopping and QR codes make it easier to find products sold by multiple businesses. However, as staff shortages continue, the duration and price of deliveries have led customers to start their holiday shopping as soon as possible. Businesses are preparing for the holidays sooner than expected. The hustle is real! Create a business plan for the holidays and lead customers to engage with you.
If you need help developing your plan or creating content, that’s what we’re here for. Contact us.