This week we had the pleasure of talking to a group wondering whether or not they should still focus on email marketing or put their eggs into social media marketing.  The short answer is an easy one thanks to the studies this summer measuring the conversion rates of both social media, search results, and email marketing.

Email still ranks as the number one resource for successful conversions over ad campaigns and social media.  Conversion rates are the rates of which and add successfully “converts” into a sale.

So if you have found yourself addicted to the Facebook book Like button and ignored your email needs, you might want to pay attention.  While we all may Like what you have to say on Facebook or Twitter, you have a better chance at bringing more customers in the door with a properly developed email campaign.

I have an addiction for Infographics, which balance out a lot of statistical information all in one graphical display. This one comes from Monetate who have a series of Infographics.

Larger Picture?

Where does Email Marketing stack up against all of your efforts.  It is still the least amount of effort that yields the most gains.   While managing a large scope of deliverables will bring you a more balanced result, it is hard to ignore the stability of email.