BACKGROUND
RECON Rings is veteran owned company producing a high quality brand of silicone bands for active individuals. This project started from the ground up. We knew early on that it wasn’t just a silicone ring company, but a team passionate about making the right bands for the right people. That story became more than just a brand – it became the foundation for who the company helped and what message they needed to convey to bring this product to market.
RECON’s goals were to promote their products, grow their relationships with charities to raise both awareness and funding, and build a community of people who want to live actively and push limits, all while focusing on veterans and their families. Driftpoint Media gave them the tools to make that possible.