Stephen Burke, Author at Driftpoint Media

WAAR-OperatingRoom — VISIT WEBSITE Zoom Details

Westside Anesthesia Associates of Rochester

Rochester Anesthesia provides the best anesthetic care to their patients – Driftpoint gave them a website that highlights their mission.

Social Media Stories are the New News

Marketing, Perspective and Tips, Social MediaBy Stephen Burke July 12, 2022 Leave a comment

Stories are the new news. Used by pretty much all social media platforms today, stories share content that allows you to interact with your audience in a variety of ways. But what makes them different from a normal post? Stories are time sensitive (usually 10-15 seconds), full screen vertical images or videos, and a means…

Designing Sustainably

Customer Story, Design & Photography, Perspective and TipsBy Stephen Burke May 30, 2022 Leave a comment

Sustainable design is a trend that has been pushed now more than ever. Over the past several years, the world has encouraged reusable items, eco-friendly packaging, and impactful design. A well-quoted statistic says that 80% of the ecological impacts a product makes during its life cycle is determined within its design stage. So, what does…

SEO for Local Businesses

Business, Marketing, Perspective and TipsBy Stephen Burke April 27, 2022 Leave a comment

Getting your website to the top of a Google search page is the goal for generating traffic and attention to your business. Improving your SEO is the way to do it! Search engine optimization (SEO) is a marketing system process that uses algorithms to encourage visits to websites. The highest ranking websites from a Google…

Always Carry Two Cameras

Design & Photography, Lifestyle & Hobby, Perspective and TipsBy Stephen Burke January 24, 2022 Leave a comment

The forever challenge of photography is having the right lens for the job. It’s rare when you go to take a photo that you don’t spot something that you would love to have that “other” lens for. Enter the world of carrying more. What to carry The backup lens The first lens you should choose…

2021: The Year of Change

Agency, Business, Driftpoint Life, Perspective and TipsBy Stephen Burke January 6, 2022 Leave a comment

2021 was the year of change. So much has happened this past year and we can all agree that change can be pretty exhausting. But it has also taught us a lot. We have shifted, adapted and modified our ways of thinking to meet these changes. THE YEAR IN RETROSPECT Shifting towards a digital…

E-commerce, Why Use It?

Business, Marketing, Perspective and TipsBy Stephen Burke November 2, 2021 Leave a comment

Over the past few years, especially during the pandemic, e-commerce has helped give businesses the traffic and customer base they seek. It has helped businesses connect and maintain customer loyalty by providing an effortless and accessible way for customers to shop with them. As the holiday season comes close and more people begin their holiday…

Ready, Set, GO! The Social Media Race

Business, Perspective and Tips, Social MediaBy Stephen Burke September 27, 2021 Leave a comment

It has always been a race to drive engagement between customers and your brand on social media. Live streaming and ephemeral content becomes more and more popular as the way people consume content changes. The race isn’t over yet! Dominate social media by improving the way your customers see your company. Take advantage of the…