Maintaining a social media presence can be overwhelming, especially when every outlet has a different layout, a different audience and different image dimensions. To make every post as impactful as possible, it’s important that the adorable kitten you posted to Facebook doesn’t have his head cut off in the thumbnail or that the special offer you’re tweeting…
So much happens online every second of every day, that it can be hard to visualize. Just to give you a glimpse of how much happens online take a quick visit to Internet Live Stats. It’s one of our favorite sites for remembering that life moves pretty fast online. Life moves pretty fast. If you…
When we work with scheduling social media content, there is a certain amount that we can automate. Especially when you build you own content, you can prep it all and put it into queues that some rather nice software platforms will automate the posting for you. It is a huge advantage for companies as they…
It is time to shift the Facebook strategies again for Facebook Page owners. Facebook posted up today some changes to how News Feed will list status updates from Pages, and how they will rank differently than updates from friends. While we are not apposed to the changes, we approach the news with caution as…
So you started a Facebook Page, started posting up stuff about your product, and nobody seems to care. It happens, more than you think. None of us wake up in the morning, jump on Facebook hoping to see what advertisements are going to pop up all over the News Feed. If you only offer content…
Natural disasters seem to have more of an impact on all of us these days, as we are closer to everybody involved because of social media. We are more connected than you think. Take a look at this InfoGraphic coming out of University of San Francisco Online Master of Public Administration. Not only are we…
If you have Google Analytics setup, this is a good resource for quickly visualizing the effectiveness of your Social Media efforts. Google Analytics has a section called Dashboards which allows you to customize a visual representation of how your site is performing on a single page. If you are just experimenting and would like a…