Getting your website to the top of a Google search page is the goal for generating traffic and attention to your business. Improving your SEO is the way to do it! Search engine optimization (SEO) is a marketing system process that uses algorithms to encourage visits to websites. The highest ranking websites from a Google…
The digital marketing world felt a great disturbance in the Force this week, as if millions of voices suddenly cried out in terror and were suddenly silenced. Google has been moving towards increasing encrypted searches as a direction, but this week marked a milestone as they made all search queries encrypted. There are plenty of…
This month, we had a great project putting together a training program on digital marketing for the Collaborative of the Finger Lakes. The Collaborative is an association of not-for-profit human service agencies which help people with developmental disabilities and their families. The group represents agencies in the counties surrounding the Finger Lakes region of upstate NY. The…
This was a series of fun conversations we had with Badfish Consulting re-aligned into a blog post. Too often do we explain services with technical terms which are difficult to relate to. When dealing with one of the most innovative leadership coaches in Rochester, we tried to describe the process of modeling an SEO strategy,…
If you have Google Analytics setup, this is a good resource for quickly visualizing the effectiveness of your Social Media efforts. Google Analytics has a section called Dashboards which allows you to customize a visual representation of how your site is performing on a single page. If you are just experimenting and would like a…