Precision Pool & Spa Logo

BACKGROUND

Precision Pool & Spa builds and designs luxury in-ground pools and spas throughout New York state. Recognizing the importance of search engine placement and social media outreach early on, Precision Pool & Spa needed to strengthen their presence as the luxury pool design company in Upstate NY.

By developing and distributing custom content, Driftpoint Media was able to increase their SEO footprint, subsequently reducing spend on advertising to get increased sales traffic.

Dave and Danielle run a small business and are damn good at making custom pools. Managing their online presence and watching their business grow has been one of the most rewarding projects for us to be part of.

SOLUTIONS

Corporate Identity Design

Business cards, templates, and brand guidelines development

Website Design and Development

Custom designed, portfolio-centered website built on WordPress

SEO Strategy and Analytics

SEO optimization, integrated Google Analytics, and reporting

Marketing Strategy

Communications tools to drive website traffic, increase brand awareness, and sell to customers

Content Marketing

Blog management, and sales and marketing materials, including sell sheets, door hangers, reference guides, and brochures

Advertising

Local advertisements, signage and billboards, and vehicle wrap design

Photography

Onsite showcase photography and media processing

Social Media Management

Creating a unique personality while promoting services and showcasing products