Starting with nothing is a scary place to start. That’s the adage for Home Start Hope. As a local Rochester, NY non-profit, they support women in their transition from homelessness to independent living by providing essential household items.
In our case, we weren’t starting from scratch. Home Start Hope had outgrown their website, the back-end infrastructure was no longer compatible with current development standards, and the design had become outdated. Starting with their logo and using some of the same elements from their original logo to maintain brand recognition, Driftpoint Media came up with a new, timeless, colorful emblem. For their website, we reorganized the navigation and content, and used elements of their new brand to design a cohesive and complementary website.