12 Corners Apothecary
Irondequoit Pharmacy


Pharmacy owners and partners in life Dave and Kathryn Seelman continue to expand personalized pharmaceutical services in Rochester. As successful owners of Irondequoit Pharmacy, they knew it was time to expand and acquired Twelve Corners Apothecary in Brighton. These two sister pharmacies work together as part of the growing Seelman empire of locally owned pharmacies that pride themselves in individual patient care.

Part of the expansion was a better presence online. Full of Rochester pharmaceutical history, Twelve Corners Apothecary is known for compounding, the art and science of preparing customized medications for patients. Driftpoint took special care to highlight the history of the apothecary and their compounding services. On the other side of Rochester, NY, is Irondequoit Pharmacy. It was important to convey Dave’s passion for the profession of pharmacy, as well as the pharmacy’s contribution to the community, personalized service and local hometown feel.


Web Design and Development

Two custom designed websites built on WordPress

Marketing Strategy

Drive website traffic, increase brand, service and product awareness, and entice local patients/consumers


Onsite photography and media processing